The Lofts Toulouse

Posted in: , , - Jun 19, 2010 Comments Off

A new project with a new business. The Lofts Toulouse supply short-term, up-market rental accommodation in the heart of the city. Well, overlooking the city actually. These loft style apartments are located at the top of Toulouse’s tallest building with spectacular views over the rooftops of La Ville Rose!

The challenges:

Create a blog attached to the main website that will attract potential clients with a stronger online presence, and compete effectively against tough competition from mature brands and established travel sites already advertising accommodation in Toulouse.

The solutions:

The Lofts Toulouse target business and leisure travellers looking for an up-market alternative to traditional hotel accommodation. Their new blog website was created with ‘location’ in mind to match search trends.

Besides promoting the benefits and quality of The Lofts themselves, the site is structured to include an easy-to-manage photo gallery (the views are amazing and definitely worth sharing), and the ‘Discover Toulouse’ Blog, where people can find information about the best and most interesting establishments Toulouse has to offer for fine shopping, dining and entertainment. It is also highly optimised for search engines and social networks.

As the site is created with WordPress’ content management system, it will benefit from what we like to call “Google Love” (active WordPress sites, properly optimised do very well in rankings).

Social media accounts were created to attract target customers.

The results:

An effective – bilingual – blog website has been produced at minimum cost. It is fully search engine optimised, with an identified keyword strategy, that is already listing The Lofts Toulouse high in Google search results and amongst fine competition. The Lofts Toulouse opened their doors for business during September 2010 and their website – – generates a steady stream of new customers.

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