Consider Google’s new preview tool when you create a website

Posted in: Digital Marketing- Nov 10, 2010 Comments Off

Yesterday Google announced the introduction of a website preview tool on their Google Instant search result pages.

When browsing with Google Instant Preview you will now see a small magnifying glass appearing next to each site listed. When you click the magnifying glass a preview of the website page pops up and the portion of the site relevant to your search is highlighted. When you roll over further search results listed on the page, each site is previewed.

Visual appeal now more important when updating or creating a new website.

With the availability of a website preview in search results, potential search engine customers can decide ‘visually’ if you have what they are seeking. While updating your website or creating a new website, remember that visual appeal is important.

On their blog, Google says “In our testing, we’ve found that people who use Instant Previews are about 5% more likely to be satisfied with the results they click. The previews provide new ways to evaluate search results, making you more likely to find what you’re looking for on the pages you visit.”

As I mentioned when writing about the introduction of Google Instant, business website owners that are already in the habit of producing search engine optimised content for their website pages should keep up the good work.

Now though, may also be a good time to have a look at how attractive your site is when previewed on Google and compare the attractiveness of your layout (when appearing in the smaller pop-up window) to competitor websites appearing in the same search results. You could ask your friends for honest opinions.

If people using the Preview tool start making decisions about which site they visit based on the attractiveness of the site preview (and let’s face it, many people do prefer to search visually or Google wouldn’t have bothered), then you may lose visitors just because your competitors are ‘prettier’.

The good news is that visitors who preview your existing or new website and click through to it have a greater potential to become your next customer.

It has always been important to create a new website design that is easy on the eye. So website designs that offer:

  • clearly defined sections;
  • large headline text;
  • smaller blocks of copy; and
  • nicely-sized, interesting photos

will look more inviting and easier to navigate in the smaller search preview display.

So when updating your current website, creating a new website or designing a blog so you’ll “be seen” more often on search engines, remember that now your website will actually “be seen”.

What do you think about Google’s Instant Preview and website design? Do you like to search visually?

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